Authors: Simar Halwany, Talal Salim Alsaabri
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First impressions matter. When readers can dismiss a book on a single glance, a strong cover design and powerful illustrations are crucial, both aesthetically and as a marketing tool. Our panel of publishing professionals discusses the key issues in making a book sell itself, such as highlighting the author’s strengths, appealing to the right readers and keeping track of reading trends so that you can anticipate where the book market will be at publication.
Simar Halwany is an award-winning visual artist, illustrator and author. Talal Salim Alsaabri is an Emirati publisher and founder of Jumeira Publishing House.
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