March 3rd (DUBAI) Radio personality Richard Dean launched a groundbreaking new book on public speaking at the Emirates Airline Festival of Literature 2019 – CROWDPLEASER: the 100 greatest public speaking tips of all time from Socrates to Steve Jobs.

CROWDPLEASER brings together, for the first time, 100 classic tips, tricks and hacks on the art and science of public speaking. “To use a musical metaphor, there are many great solo albums on public speaking – but this is the first Greatest Hits compilation,” says author Dean.


CROWDPLEASER is built around what the author calls three ‘killer apps’, developed to help anyone who’s giving a presentation, pitch, public speech or press interview. They will, says Dean, “transform your talks in minutes.”

1: Short, snappy lessons

Each of the 100 lessons summarises a classic public speaking tip, such as the Steve Jobs ‘Twitter-friendly headline’ or ‘The Wonder Woman Pose’ by Harvard professor Amy Cuddy.

2: Middle East Case Studies

CROWDPLEASER reveals the winning formulas of great Arab speakers, from HM Queen Rania of Jordan to billionaire businessman Mohammed Alabbar.

3: Templates & checklists

The book includes more than 70 rapid-fire exercises, so readers can apply the tips to their own presentations in minutes.

Ahlam Bolooki, Festival director for the Emirates Airline Festival of Literature, said: “Our Festival brings together some of the best speakers in the world, so it is a particular pleasure to host the launch of this book about public speaking. As a Festival we want to connect people with great stories in all their forms, and we have seen how a great speaker can make a huge difference.”

She added: “Many people come to a session because they are interested in the topic, but after listening to an author who is also a great speaker, they leave inspired to read the full back catalogue. It is incredibly powerful. I can’t wait to read CROWDPLEASER and pick up a few tips to improve my own public speaking.”

Richard Dean will be speaking at the UAE Business Roundtable session at the Festival on Thursday 7 March at 1:30 pm, the official Business Day of the Festival. In this invaluable interactive session, attendees can learn from panelists how to overcome challenges and build a successful business in the UAE. Tickets are available here



“Richard Dean’s CROWDPLEASER summarizes the greatest public speaking tips you’ll ever read – in one great book. Dean’s practical tools and templates in every chapter will help YOU create crowdpleasing presentations!” Marshal Goldsmith, multi-million selling author of books including What Got You Here Won’t Get You There


Spread across 362 beautifully designed pages, packed full of illustrations, infographics and templates.

The accompanying website www.crowdpleaser.net curates hundreds of examples which bring the 100 tips to life, including videos, podcasts and research papers.

Published by Emerging Markets Leadership Press, the publisher of the 2015 classic management text Leadership Dubai Style by Dr. Tommy Weir, which topped multiple Amazon best-seller lists.

Available in paperback at bookstores and online priced at Dhs110 (around $30), and as an illustrated ebook.


Richard Dean is a journalist, broadcaster and public speaker. Based in Dubai, he’s best known as host of The Business Breakfast radio show on Dubai Eye 103.8FM. Previously he worked for The Economist, Reuters, the Financial Times and Bloomberg.

He’s known by colleagues as ‘The Three Degrees’ for his BA in History; Graduate Diploma in Economics; and MA in Mass Communication. For two years he taught journalism at Middlesex University Dubai.

Richard’s first book, Sink or Swim, analysed the real estate crash that hit Dubai in the late 2000s. CROWDPLEASER is his second.

Richard talks at around 50 events a year as professional public speaker, with credits including tech giants IBM and Facebook, banks HSBC and Emirates NBD, as well as his 2016 TEDx Talk.

A design junkie, Richard is co-founder (with his architect wife Pallavi) of award-winning interior design firm Roar. They live in Dubai with their two sons and two pugs.