11-12-2019

Dubai, XX December 2019: TheEmirates Airline Festival of Literature and Investment Corporation of Dubai (ICD) today announced the signing of an expanded sponsorship agreement for the 2020 Festival, which covers both the Business Days and the Innovation Strand.

The extended partnership is a result of the positive response ICD witnessed to the Business Days at the 2019 Festival, and the opportunities they provided for not only the business community but also students.

Held under the patronage of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE, and Ruler of Dubai, Emirates Airline Festival of Literature is the largest celebration of the spoken and written word in the Middle East. The event brings together the world’s leading writers and thinkers, including experts and thought leaders in a wide range of fields that have a direct impact on business and innovation.

HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman of the Board of Trustees for Emirates Literature Foundation, said: “The Emirates Airline Festival of Literature is a firm favourite in the annual calendar for a huge number of people. The UAE is one of the most dynamic entrepreneurial business environments in the world, so it is fitting that the Festival attracts the most sought after thought leadership speakers. The Business Days and the Innovation Strand will give Festival visitors the chance to hone their business skills and allow everyone to continue to push the boundaries of innovation.”  

His Excellency Mohammed Ibrahim Al Shaibani, Executive Director and CEO of Investment Corporation of Dubai, said: “Once again, we are proud to showcase our passionate commitment to furthering Education and Innovation through continuous sponsorship of the Emirates Airline Festival of Literature. In alignment with our social outreach policies, we are pleased to extend further support to this great annual literary gathering, and we will be sponsoring the Business Days and the Innovation Strand for the new edition of 2020.”

Isobel Abulhoul OBE, CEO of the Foundation and founder of the Emirates Airline Festival of Literature, said: “We are delighted to welcome ICD again with an increased presence at the 2020 Festival. We live in an incredibly dynamic society. Our Festival visitors often come for the sheer enjoyment of hearing world class writers speaking about their books, but over the years, there has been a growing demand for more sessions that can improve our skillsets, particularly among university students and entrepreneurs. The ICD sponsored sessions offer visitors a chance to invest in themselves and their future. Business Days and the Innovation Strand go hand in hand and ICD is well known for its focus on investing in the future and giving young people excellent opportunities. There are such great synergies between our two organisations.”

The Business Days include sessions in Arabic and English, including Asia’s first Apprentice winner Jonathan Yabut, international relations expert Parag Khanna, the millionaires’ mentor Bev James, celebrity branding specialist Jeetendr Sehdev, Mariyam Al Balooshi and Khalid Al Hosani and many more. Masterclasses and workshops cover everything from boosting productivity to using Feng Shui in your business and emotional Intelligence.      

The innovation strand brings together engineering, astronomy, space travel, and fascinating stories of humans and animals, backed by science, and feature prominent leaders in their respective fields.  

The Festival is held with Founding Partners Emirates Airline and the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated authority for heritage, arts, and culture.

To buy tickets and for the full list of authors, visit www.emirateslitfest.com

ENDS

[email protected]

Rahaf Awad

Tel: +971 55 591 0723

[email protected]

Notes to editors:

1.         About the Emirates Literature Foundation:

The Emirates Literature Foundation is a not-for-profit organisation which supports and nurtures a love of literature in the United Arab Emirates and the region, through a programme of varied cultural initiatives.

Established in 2013 by Royal Decree issued by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the Foundation aims to foster a love for literature, with a focus on the Arabic language.

In line with the National Reading Policy of the UAE, the Foundation has implemented several long-term projects including the School Librarian of the Year Award and the annual Arabic Language Week, as well as conducting year-round student education programmes, book clubs and creative writing courses. The Foundation’s previous initiatives included the 2016 Dubai Translation Conference and the 2017 Dubai International Publishing Conference, which hosted a number of international participants.

The Foundation is also the governing body of the Emirates Airline Festival of Literature, the UAE’s premier literary festival, which will be held from 4-9 February 2020.

Emirates Literature Foundation

Dar Al Adaab

Al Shindagha Historical Neighbourhood

PO Box 24506

Dubai, UAE

www.elfdubai.org

2. About the Emirates Airline Festival of Literature:

The Emirates Airline Festival of Literature is the Arab World’s largest celebration of the written and spoken word, featuring international and regional writers, poets, thinkers and speakers from around the world. In 2019 the Festival reached more than 45,000 people through the Festival’s main programme of events which featured Ahmed AlShugairi, Chris Gardner, Darcey Bussell, Jane Hawking, Saud Alsanousi, Douglas Coupland, Ian Rankin, Jeff Kinney, Cassandra Clare, Holly Black, among many others. The 2018 Festival starred David Walliams, Jacqueline Wilson, His Excellency Omar Saif Ghobash, Anthony Horowitz and Shashi Tharoor.

The aim of the Festival is to develop a culture of reading as an enjoyable habit in the UAE, and its efforts have been recognised through many awards over the years. By providing an equal platform for international and locally-based talents, the Festival continues to build the literary landscape in the UAE and further afield.

Alongside the main programme, the Festival organises an Education programme, which positively impacted on more than 30,000 students across the UAE in 2019. The programme includes education days, student sessions and author school visits where young people meet and interact with their favourite authors, plus student competitions, held in Arabic and English, which allow young people to showcase their skills through poetry, short stories and reading.

Held under the patronage of His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the Festival is a key part of the Emirates Literature Foundation, which was established in 2013 by Royal Decree. In partnership with Emirates Airline and the Dubai Culture & Arts Authority (Dubai Culture), the Emirate’s dedicated authority for heritage, arts, and culture, the Emirates Airline Festival of Literature will be back for 2020.

For information and updates about the Emirates Airline Festival of Literature visit the website: www.emirateslitfest.com