Ahlam Bolooki

Ahlam Bolooki is the Director of the Emirates Festival of Literature – the Middle East’s largest celebration of the written and spoken word. With a mission of inspiring all, including non-readers, to read for pleasure, Ahlam is responsible for devising strategy and curating a diverse, inclusive and enlightening Festival programme. With appeal to audiences of all ages and backgrounds, the Festival attracts fresh ideas, forward-thinking and promotes a more empathetic society.

In January 2020, Ahlam also the Co-founded of Mangroves 4 Mankind, a licensed social enterprise established in the United Arab Emirates with a unique aim to combat climate change by conserving and restoring mangrove ecosystems in every possible coastal city around the world.

Prior to her role with the Festival and co-founding M4M, Ahlam was the Head of Regional Campaigns at Dubai Tourism – the principal authority responsible for strengthening Dubai’s positioning as a world-leading tourism destination.

Ahlam also spent over four years working in marketing roles at global hospitality group, Jumeirah Group, during which she oversaw all aspects of marketing and communication for a portfolio of over 60 restaurants in 10 cities worldwide.