Mona Kattan, Co-Founder and Global President of Huda Beauty, hardly needs an introduction.

She first started her career in Investment Banking, but has risen to international acclaim as cofounder of celebrity favourite beauty brand Huda Beauty, which she launched together with her sisters in 2013.

Leaving a safe corporate job for the life of an entrepreneur might be a dream for many, but not everyone has the nerve. We asked Mona what books have influenced her and helped her on her way to international stardom.

For more inspiration and real-life advice from people who have achieved beyond their wildest dreams, book your ticket to Youth Day, 7 March 2019, at Emirates Airline Literature Festival. https://www.emirateslitfest.com/youth-day/


Mona’s must-read books:

Dale Carnegie – How to Win Friends and Influence People
You can go after the job you want—and get it! You can take the job you have—and improve it! You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. This bestseller will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment


Simon Sinek – Start with Why 
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.


Brian Tracy – Maximum Achievement
Leading authority on success Brian Tracy gives proven principles and step-by-step tips for raising self-esteem and improving your life.

In Maximum Achievement, he gives you a powerful, proven system — based on twenty-five years of research and practice — that you can apply immediately to get better results in every area of your life.


Stephen Bayley & Roger Mavity – Life’s a Pitch
The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant personal transaction in your life.

The ultimate how-to book; a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, Life’s a Pitch shows you how to handle human transactions and prepare you for success.


Lynda Field – Fast Track to Happiness
Each of us wants to be happy but we often don’t know where to start and how to continue—we need a good plan to encourage us step by step along the way.

Fast Track to Happiness offers just such a plan to create and attract joy into your life. Using the very latest research in medicine, psychology, and social science, combined with Lynda Field’s accessible, practical style, this remarkable book offers not only clear guidelines to the reader but also interesting exercises, quizzes, and checklists to enable readers to work out what is going wrong.


O’s Little Guide to Finding Your True Purpose
An engaging mix of inspiring advice and real-life stories of self-discovery, O’s Little Guide to Finding Your True Purpose will captivate anyone who’s ever been beckoned by a dream.

This rousing collection is all about helping readers to hear and heed their calling.


Currently reading (and loving)

Robin Sharma – The 5 AM Club
The 5am Club will walk you through:

  • How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements
  • A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day
  • A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth
  • A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed
  • “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world


What can we learn from Mona?

Seek out experts, read widely, and give yourself the tools to achieve your dreams.

What you want, you can achieve. The right book will get you there.

Youth Day at Emirates Airline Festival of Literature is a day dedicated to helping young people engage with books, and find inspiration, motivation and practical advice from some of the world’s leading thinkers and doers. To learn more about the event, please visit https://www.emirateslitfest.com/youth-day/