Ali Al Saloom is the first Emirati to work in the tourism and culture industry simultaneously. He also launched a humanitarian cultural programme called “Paths” to bring peoples’ views closer together by travelling and spreading a culture of tolerance and peaceful coexistence.
He has published more than four books, and his miniguide Ask Ali: Your Guide to Abu Dhabi and Dubai has sold more than 1 million copies worldwide and been translated into six languages. His most recent book is entitled The Internet is Your Key to Wealth.
He was selected among the 100 most influential Arab youth in the Arab community, according to Arabian Business magazine in 2016.
He holds a Master’s in brand management from Wilfrid Laurier University in Canada.